Why do we behave irrationally? Why do we sit in a cinema watching a bad film just because we bought the ticket? Are we not simply suffering the consequences twice?
Buying a new car is an exciting experience. We choose the make, model, engine size and whether it is to be diesel or petrol. We spend endless time looking at the basic specification and deciding on extras. Finally, when a decision has been made an order is placed and the cars arrival is eagerly awaited.
It should be no different with investment planning but unfortunately, for most, it is rather boring.
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